A Bronze Star with VALOR - worth noting - VALOR UNDER FIRE

BRONZE STAR WITH COMBAT «V» and NAVY COMBAT ACTION MEDAL

In a brief ceremony at the Headquarters, Naval Security Group Command on 25 July 1969, the following citation was read to all assembled:

"The President of the United States of America hereby bestows to LCDR James S. McFarland, United States Navy, the Bronze Star with "V" Distinguishing Device (second award) and the Navy Combat Action Medal. The citation reads as follows:

On 13 April, 1969, Lieutenant Commander McFarland was assigned as liaison officer to the Fifth Special Forces Unit, THUONG DUC SFC, Vietnam. At approximately 1100 hours on the morning of the 13th, the camp was taken under intensive and extremely accurate mortar and rocket attack. Heavy casualties were inflicted on friendly forces within the first few minutes of the attack and within ten minutes seventy per cent casualties were suffered.

As the attack intensified, the enemy began preparations for a frontal assault of battalion size. The battle raged for over six hours with all perimeters subjected to heavy attack, including hand-to-hand fighting. During this action, LCDR McPARLAND distinguished himself by repeatedly rallying Vietnamese soldiers and directing effective zones of fire. Several times he left the relative safety of his perimeter bunker to assist In repulsing enemy infiltrators. On one such occasion he killed three enemy about to satchel charge the camp command bunker with automatic weapon fire and successfully turned back additional attackers with grenades.

LCDR McFarland's valor under fire is hereby awarded by presentation of the Bronze Star with "V" (second award) and the Navy Combat Action Medal."

Certified this 25th day of July 1969
William B. Clarey
Admiral United States Navy

A Leadership Approach That Worked

Some years ago, this leadership approach worked for Rear Admiral James S. McFarland who was Commander, Naval Security Group Command.

Taken verbatim from his personal notes:

"Problem:
My goal was to increase the sensitivity of our leaders to the needs and concerns of our Sailors. We had very uneven application of our 'people programs.'

Actions:
- Task the Inspector general to randomly select commands to visit. Do not 'inspect' but listen - not to the leadership but to the Sailors.
- Conduct personal interviews with at least 1/2 of the command. Visit the families ashore.
- Get the pulse and document concerns - what works and what doesn't.
- Use imagination and creativity to bring our organization together as a family that shares , cares and gets the mission done right.

Results:
We addressed the problems immediately. Those endemic to the whole organization, we corrected with policy changes. Others uniques to commands, we assisted and advised. In two cases, I relieved the Commanding Officers for total insensitivity. The good people programs were adopted throughout the organization."