Tuesday, January 25, 2011

The United States Navy's 2011 Top Five Communication Themes

  • America’s Navy - A Global Force for Good 
  • The Navy is the branch of the military that fights on the water, under the water and over the water. 
  • What the Navy does is important: water covers 70 percent of the Earth’s surface; about 80 percent of the world’s people live near the ocean; about 90 percent of all international trade travels by sea. 
  • The Navy is America’s away team, meeting threats and providing assistance wherever needed. 
  • The Navy is leading our country’s efforts to reduce energy consumption and achieve energy independence – initiatives that might win our next war, or even avoid it.
Navy Outreach RHUMBLINES is HERE.


Rubber Ducky said...

6. Never ever again screw up a PAO undertaking like we did the OP Honors affair (Not Our Finest Hour!).

Rubber Ducky said...

And take a long look at the fifth entry ... after you read this from today's NYT: http://www.nytimes.com/2011/01/25/business/energy-environment/25fuel.html?scp=1&sq=rand&st=cse

General Quarters said...

Like a maritime Rotary Club, we dispense global goodness as rainbows and floral aromas billow out from our stack. Its embarrassing.

Anonymous said...

Notably absent: any discussion of projecting power ashore. The 'global force for good' ads have been painful to watch since they first appeared. And the final bullet made me want to go hug a tree.

Rubber Ducky said...

If you go to the Navy Enterprise FAQ page ( http://www.navyenterprise.navy.mil/about/faq.aspx) and look at the text posted online, you will find two things. 1. It is written in the dense .ppt style that substitutes jargon for plain words and convoluted gobbledegook for simple declaratory sentences. 2. Even within this stilted stuff lie grammatical non-sequiters and solecisms that adults just should not do.

One wonders why professionals can't write, especially in a case as this where communication is the intent. At least ... hire an editor.

Finally, the metric central to this initiative is ROI, yet its definition is un- or ill-defined, the metrics wobbly, and an actual ROI number (expressed as a percentage in the real world) is never presented, tracked, or trended. Instead one finds a succession of anecdotes mixing feel-good stories with purported dollar savings, neither of which get anywhere near ROI. Profit divided by investment equals ROI.

This all seems a sad example of pop silliness, an effort to seem like big kids by children in sailor suits. In an environment of defense cost escalation a more useful approach would be to show cost variance information against original contract values and a metric analysis of actual performance against designed. Which is to say ... one wonders what the ROI is on the USS SAN ANTONIO or the Marine Corps' EVF.

Anonymous said...

don't forget 7. Cyber from the Sea.

Anonymous said...

I must have wasted my time in the Navy because very little information in the items listed in this post were relevant to a Sailors experience, except for the fact that the oceans are large, the Navy objective was to keep the sea lanes of the world open, give us black oil and projectiles and we would do our best to keep our enemies at bay.


Anonymous said...