Thursday, March 27, 2014
Opportunity to outrun the storm of the Navy's looming retention problem
Commander Guy Snodgrass has some advice for the CNO and CNP about a looming Navy retention problem. You can read his full post on the USNI blog HERE.
There is much to be said about communicating "THE WHY". You can follow what Simon Sinek has to say about "WHY" HERE.
1. Enable Commanding Officers to Better Communicate with Sailors (Align Navy Messaging)
In today’s 24/7 media environment – where sailors are bombarded with information – it’s more important than ever for our “Stay Navy” message to be aligned across all levels, or we risk eroding trust and confidence because of conflicting information. This requires senior leadership to determine desired strategic end states, construction of appropriate messages, and the sharing of that message across all levels.
There are several ways we can improve our “Stay Navy” message to better inform the Fleet and aid retention:
First, expand on existing products. The Navy is a geographically dispersed organization, which makes the timely sharing of information critically important. Senior leadership receives near weekly Chief of Naval Information talking points, helping ensure that admirals and senior executive service members are “on message” regarding forecasted areas of interest. Why not tailor a version for officers that are in command? Pushing a tailored version of the Chief of Naval Information’s current talking points to unit leadership will arm deckplate leaders with the “whys” behind current decision-making, providing access to relevant and timely background information. The commanding officer, or officer in charge, can subsequently tailor this information to share the importance of their mission with the Sailors they lead – necessary when conveying that our Sailors serve with a purpose. This product should include quarterly updates regarding programs that directly impact sailors, including information on changes to Career Navigator and 21st Century Sailor.