When the Information Warfare Community offers the Navy a leap in value, it will quickly earn brand buzz and a loyal following among Navy and Joint warfighters. We've seen a very DIRECT validation of this fact with our Army, Marine and SEAL brethren in Iraq. IWOs and CTs are delivering a product they can't get anywhere else. And that product is saving life and limb.
Blue ocean strategy rejects the fundamental tenet of conventional strategy: that a tradeoff exists between value and cost.
- The suggestion is that strategy is essentially a choice between differentiation and low cost.
- The evidence is that in creating blue oceans – successful companies pursue differentiation and low cost simultaneously.