Scott Belsky breaks down our work into 5 categories. He's on the mark with most of this. When you are working as hard as you are, it's important to know where to invest your time. You can find Scott HERE.
1. Reactionary Work
Let's face it, a great deal of your time is spent responding to messages and requests
- emails, text messages, voicemails, and the
list goes on. You are constantly reacting to what comes into you rather
than being proactive in what matters most to you. Reactionary Work is
necessary, but you can't let it consume you.
2. Planning Work
At
other times, you need to plan how you will do your work. Planning Work
includes the time spent, scheduling and prioritizing your time,
developing your systems for running meetings, and refining your systems
for working. By planning, you are deciding how your energy should be
allocated, and you are designing your method for getting stuff done. The
best workflows are highly personalized and occasionally borderline
neurotic, but they keep us engaged. It may not sound sexy, but Planning
Work helps you become more efficient and execute on your goals.
3. Procedural Work
Of
course, there are many motions we go through every day that are neither
reactionary nor strategic. Procedural Work is the
administrative/maintenance stuff that we do just to keep afloat: making
sure that the bills are paid or preparing tax returns, updating a deck
for a business presentation, or tracking old outbound emails to confirm
that they were addressed/solved. Procedural Work is important, but we
must remember to remain flexible in our approach to it. Procedures
backfire when they become antiquated and remain only out of habit, not
necessity.
4. Insecurity Work
Insecurity Work
includes the stuff we do out of our own insecurities - obsessively
looking at certain statistics related to your company, or repeatedly
checking what people are saying about you or your product online, etc.
Insecurity Work doesn't move the ball forward in any way - aside from
briefly reassuring us that everything is OK - and we're often
unconscious that we're even doing it.
5. Problem-Solving Work
Creativity
becomes most important during Problem-Solving Work. This is the work
that requires our full brainpower and focus, whether it be designing a
new interface, developing a new business plan, writing a thoughtful blog
post, or brainstorming the features of a new product. Whether you're
working solo or as a team, you're leveraging raw creativity to find
answers.
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