Leadership in the "DIGITAL AGE" - Business Icon Jack Welch

“The Internet…ushers in a whole new level and scope of employee engagement. Leaders should welcome this development, and most do, but it’s a mistake to treat it lightly. Once employees engage you by speaking out, albeit electronically, they expect to hear back. We would suggest that it can be just as damaging for a leader not to respond to feedback as it is not to ask for it at all.”

Most leader-bosses are trying to embrace this—even when it scares them silly—because if they don’t they can’t hire. That’s right, engagement is high on the list of employee demands and not just by Millennials and if it isn’t there, well, it’s available somewhere else.

“…one aspect of leadership we believe the Internet won’t change because it can’t. Real leaders touch people… They get in their skin, filling their hearts with inspiration, courage, and hope. They share the pain in times of loss and are there to celebrate the wins.”

It’s called face-to-face and it’s where many leader-bosses are not cutting it. I see too many of them who embrace the orderly world of digital communications as a way to avoid messy, in person interactions—but it doesn’t work.

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