We communicate with purpose

"We communicate with purpose. We will synchronize words and actions, and assess results to ensure all understand our action and intent. Actions without corresponding words are open to interpretation. Words without corresponding action can ring hollow. Effective communication is fundamental to achieving desired effects in every domain. "

"If we are spending our precious resources of people, time, or money on initiatives that do not align with my intentions, I expect you to question those initiatives and either validate, transform, or eliminate them."

Admiral Gary Roughead

Chief of Naval Operations, CNO Guidance 2007-2008